Data Analysis & Business Intelligence

My expertise in data analysis lies in the ability to dive deep into complex datasets and emerge with clear, actionable insights that can inform critical business decisions. This project is a prime example of that process, where I took raw, unstructured sales data and applied rigorous analytical methods using Microsoft Excel to uncover underlying patterns and performance metrics. The goal was not just to report numbers, but to tell a story about the business's health and identify hidden opportunities for strategic intervention.

The final output was a comprehensive Business Intelligence Dashboard, built with advanced Excel functions and Pivot Tables. This dynamic tool provided a clear visualization of key performance indicators (KPIs), including year-over-year sales trends, regional performance comparisons, and top 10 customer segmentation. By transforming raw numbers into an intuitive visual format, the dashboard enabled stakeholders to easily understand business performance and make informed, data-driven decisions to optimize strategy and drive future growth.