Nazeera Food

As the Founder of Nazeera Food, I conceptualized and built a Halal-based culinary SME from the ground up, focusing on high-quality products for a growing market. My initial strategic focus was on establishing a robust operational and legal framework. This involved successfully navigating the complex processes to secure both Halal MUI certification and official OSS business licensing, ensuring full market compliance and consumer trust. Concurrently, I personally designed and implemented an efficient inter-city distribution system, a critical step that created a scalable model and prepared the business for its subsequent rapid expansion.

With the core infrastructure established, I shifted focus to aggressive market penetration by executing a multi-faceted digital marketing strategy. This hands-on role included managing all social media content creation, running targeted paid advertising campaigns, and fostering strategic influencer collaborations to build brand awareness. By leading and mentoring a dedicated team of five professionals across production and marketing, these integrated efforts directly resulted in our most significant achievement: a 150% revenue increase in just 18 months and the successful expansion of our business to multiple cities across Java.